SEO is short for search engine optimisation. It is the process of setting up your website to show at the very top of the online search results for to your target customer.
Typically people usually associate SEO with websites and for getting webpages rank at the top in Google Search results. Speaking of Google, it features an algorithm that consistently evolves and ranks several factors to find if your website page is deemed a good result for Google search.
You can give customers an excellent clarifiable example using their business. To quote an example, a given customer goes to the washer and finds it closed on Sundays. So he keys in 'washer open Sunday' on his phone. Google then reveals several washers open near him, and he chooses the top three because they feature several yellow review stars.
Carrying out SEO in a perfect way results in your business[Your Name] Laundry, being revealed in the top of search engine results every time and several customers will select you.
Your client should understand that optimisation is more than just the website and that there are several other search engines other than Google-like Yelp, Angie's List and the such. Online accounts will comprise of things like business listings on review sites, social media accounts and business profiles anywhere people search for products you offer.
To speak in fundamental terms, SEO establishes your digital presence to let search engines and the people using them to tell that you have what they are looking for. Local SEO integrates location identifiers that allow search engines to know that your business is very much relevant to people who are searching inside your service area.
How will SEO work (when clients don't know how it works)?
SEO falls into two categories, namely On-Site and Off-Site.
On-site SEO activities will optimise the technical side of your website. It ascertains that your website is set up in a way that makes it simple for search engines to know you, what you do along with your location. Google typically “crawls” websites for those details and stores it. It is so that it knows when to match it to someone’s search.
Off-site SEO is whatever you do off your website to optimise the search engine rankings. Your website's popularity, reviews and authority are established by other websites and people across the online domain.
On-site SEO ascertains that you have a foundation which search engines approve and will want to use in results. And most of the off-site optimisation activities develop a good internet presence. Off-site SEO effectiveness is proportional to human behaviour.
Detailing SEO for clients can be difficult.
Making non-SEO business owners understand SEO can be a daunting venture. It is evident when you have been doing it for very long and are most certainly wanting to automate the process. However, this is where you can get the support of clients and prospects.
By making use of your client's language, start building from what they know and integrate their industry-oriented analogies. Doing this will ensure that there are high rankings and even more customers for their enterprise.
Kamal Selvam is the lead of PyraDigital at Pyramidion Solutions, a company that specializes in Search Engine Optimization for clients ranging from startup to enterprise-level businesses. He likes to mentor aspiring youngsters about Digital Marketing, SEO, SMM and SMO during his free time.